EVERY year the City of Greater Bendigo council calls on Bendigo residents to join Clean Up Australia Day.
Nanjing Night Net

Last year more than half a million volunteers around the country removed just over 16,000 tonnes of rubbish, which is a formidable achievement. Bendigo residents should be proud of their contribution.

As an organisation focused on minimising the impact on the environment, the National Packaging Covenant Industry Association is participating. We have also encouraged our member companies to take part.

But while cleaning up after litterers is a noble and necessary cause, we believe it should be more than just a one-day event. It should be considered the right thing to do every day.

Instead of just one-off events we need to find more long-term solutions to the littering problem. We need to fight littering by changing behaviours and prevent litter happening in the first place by tackling the causes.

The NPCIA’s National Litter Action Plan has been developed to do this. By providing the right infrastructure so residents can deposit their litter, by making it unacceptable in society to litter and by taking action against those who still chose to litter, we can have a lasting impact.

In contrast, cleaning up after litterers in problem-solving terms is an “end of pipe” solution. And other solutions put forward, such as the Container Deposit Levy, will make people feel it’s all right to litter because someone else will be motivated to pick it up and collect the deposit.

Clean Up Australia Day should be applauded for the impact it has had and we are pleased to be part of it again this year.

But as a country we need to look at the litter plans and the commitments already in effect that will prevent litter happening in the first place.

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